EFFECT OF FIRM- AND USER-GENERATED CONTENT ON LOKAPALA DOWNLOAD INTENTION
DOI:
https://doi.org/10.5281/zenodo.23100697Keywords:
firm-generated content, user-generated content, download intention, theory of reasoned action, LokapalaAbstract
The rapid growth of Indonesia's digital entertainment industry has intensified competition among mobile games, particularly within the Multiplayer Online Battle Arena (MOBA) genre. Lokapala: Sage of the Six Realms, a local MOBA game featuring Nusantara cultural themes, faces a notable problem: low search interest and download numbers compared to its main competitors. This study aims to examine and analyze the influence of firm-generated content (FGC) and user-generated content (UGC) on download intention toward the Lokapala game, using the theory of reasoned action (TRA) as the theoretical framework. A quantitative approach with a causal-associative design was applied. Data were collected through questionnaires distributed to 100 respondents in Denpasar City who are MOBA players and have been exposed to Lokapala-related content. The data were analyzed using descriptive statistics and multiple linear regression. The results show that both FGC and UGC have a positive and significant influence on download intention. These findings indicate that the more attractive, informative, and high-quality the content produced by the developer (Anantarupa Studios) and by fellow players, the higher consumers' intention to download the Lokapala game.
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