INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) is a scientific journal that publishes articles in the field of Business and finance that contain conceptual ideas in the fields of Economics, Accounting, Management, Business and finance. The scope is Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umrah Management, Zakat and Waqf Management / Islamic Philanthropy, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration and financial management within the scope of organisations both banking, hospitality, and others. INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) is published once a month and serves as a peer-reviewed journal specialising in field research and literature reviews related to Economics, Accounting, Management, business and finance. All submitted articles will be reviewed by the Editor, editorial board, and blind reviewers. Submissions that violate formatting or length guidelines will be rejected without review
THE EFFECT OF PERCEIVED ORGANIZATIONAL SUPPORT ON WORK ENGAGEMENT MEDIATED BY SELF-EFFICACY
This research is motivated by the phenomenon of not yet optimal employee work engagement which can be seen from enthusiasm, dedication and self-confidence in completing work, so organizational support is an important factor to pay attention to. This research aims to analyze the influence of perceived organizational support on work engagement, the influence of perceived organizational support on self-efficacy, the influence of self-efficacy on work engagement, and the role of self-efficacy as a mediating variable. The research uses a quantitative approach with a survey method, where the sample used is all 55 permanent employees using a saturated sampling technique. Data was collected through a Likert scale questionnaire and analyzed using validity tests, reliability tests, descriptive statistics and path analysis. The research results show that perceived organizational support has a positive and significant effect on self-efficacy and work engagement, self-efficacy has a positive and significant effect on work engagement, and is able to mediate the effect of perceived organizational support on work engagement.
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INTEGRATION OF LEGAL AND ECONOMIC PERSPECTIVES IN BRANDING STRATEGY: A LITERATURE REVIEW ON FAIR BUSINESS COMPETITION, CONSUMER PROTECTION, AND TRADEMARK PROTECTION
The integration of legal and economic perspectives in branding strategies is important in maintaining a balance between corporate competitiveness, fair business competition, consumer protection, and trademark protection. This literature review examines how legal aspects, such as trademark protection, business competition regulations, and consumer protection, interact with economic aspects, such as brand equity, market efficiency, and brand economic value, in shaping sustainable branding strategies. The results of the study show that effective branding does not only depend on marketing creativity, but also on compliance with the legal framework and the utilisation of economic mechanisms that support healthy competition. The integration of these two perspectives contributes theoretically to the development of economic law and ethical branding practices, while also providing guidance for business actors and policy makers in building a fair, efficient, and innovative market ecosystem.
THE ROLE OF ECONOMIC LAW IN MARKETING AND BRANDING REGULATION: ANALYSIS OF BUSINESS COMPETITION REGULATION, CONSUMER PROTECTION, AND INTELLECTUAL PROPERTY RIGHTS ON MARKET EFFICIENCY
This article analyses the role of economic law in regulating marketing and branding through three main pillars of regulation: business competition, consumer protection, and intellectual property rights. Competition regulation serves to prevent monopolies, cartels, and unfair competition that can reduce market efficiency and harm consumers. Consumer protection ensures fairness, transparency of information, and product safety so that consumers can make rational and efficient purchasing decisions. Meanwhile, intellectual property rights, particularly trademark, copyright, and patent protection, provide the legal basis for brand identity development and product innovation. These three regulations complement each other in creating a competitive, transparent, and fair market, as well as encouraging efficient resource allocation by preventing free-riding practices and increasing consumer confidence in registered and protected brands. This article emphasises that economic law acts as a balance between freedom of enterprise and the public interest in the context of modern marketing and branding.
FROM STATE OWNERSHIP TO MODERN CORPORATIONS: ANALYSIS OF REGULATIONS AND PRINCIPLES OF STATE-OWNED ENTERPRISE GOVERNANCE IN BALANCING DEVELOPMENT FUNCTIONS AND PROFITABILITY IN THE ERA OF ECONOMIC GLOBALISATION
This article analyses the transformation of State-Owned Enterprises (SOEs) from bureaucratic state-owned entities into professional and competitive modern corporations in the era of economic globalisation. The main focus of the study is on the regulations governing the status and role of SOEs, particularly Law No. 19 of 2003 and its amendments, as well as the application of good corporate governance principles in maintaining a balance between national development functions and profit generation. The analysis shows that the separation of functions between the government as owner and SOEs as operators, the professionalisation of management, and the strengthening of supervisory mechanisms are key to overcoming the tensions caused by the dual mandate of SOEs. However, political challenges, policy intervention, and social obligations that are not managed transparently still hinder performance optimisation. This article concludes that SOEs can function as modern state corporations based on public values if regulations, governance, and organisational culture are designed synergistically to maintain a balance between public and market interests.
ECONOMIC EFFICIENCY AND SUSTAINABILITY FROM A NATIONAL LEGAL PERSPECTIVE: A LITERATURE REVIEW ON THE ROLE OF SECTOR REGULATION AND STATE-OWNED ENTERPRISES IN REALISING INCLUSIVE AND SUSTAINABLE GROWTH
This article examines economic efficiency and sustainability from a national legal perspective through a literature review of the role of sector regulation and state-owned enterprises (SOEs) in achieving inclusive and sustainable growth. Sector regulation is seen as a legal instrument to correct market failures, ensure legal certainty, and encourage the application of sustainability and inclusivity principles through environmental, social, and governance standards. On the other hand, SOEs act as development agents that integrate commercial and social functions, support economic stability, and reduce environmental footprints through green economy practices and more transparent sustainability reporting. The results of the study show that sector regulation and SOEs are two main pillars that must be designed in an integrated, accountable manner and based on the principle of equitable efficiency within the framework of economic democracy to achieve inclusive and sustainable growth.
BUILDING IMAGE AND DIFFERENTIATION THROUGH PRODUCT BRANDING: A CONCEPTUAL ANALYSIS OF THE ROLE OF USP AND EXPERIENCE BRANDING
This article conceptually examines the role of Unique Selling Proposition (USP) and experience branding in building image and differentiation through product branding. In the context of increasingly fierce market competition, brands can no longer rely solely on product attributes or price, but need to integrate unique selling points (USP) with a holistic consumer experience (experience branding). Analysis shows that USP functions as a cognitive pillar that highlights the rational differences of a product, thereby strengthening brand image and differentiating it from competitors. On the other hand, experience branding acts as an affective pillar that builds image and differentiation through a series of sensory, emotional, intellectual, and behavioural experiences that are consistent across all touchpoints. The combination of the two creates a more comprehensive, sustainable, and relevant product branding strategy in today's experience-oriented market.
THE EFFECT OF ACCOUNTING INFORMATION SYSTEMS, MANAGEMENT SUPPORT, AND EMPLOYEE TRAINING ON TRANSACTION PROCESS EFFICIENCY
Efficiency in the context of Accounting Information Systems (AIS) is the ability of a system to process financial data (input) into report information (output) at minimal cost, in the fastest time, and with zero error rate. Currently, 24 regional development banks in Indonesia have digital banking services with transaction volume growth reaching 48.2% year-on-year. This study found that the increase in transaction volume related to teller activities could pose risks. The purpose of this study was to obtain empirical evidence of the influence of accounting information systems, management support, and employee training on transaction process efficiency. This study used a quantitative associative approach. The sampling method used in this study was non-probability sampling with census sampling technique. The research location was at the Bali Regional Development Bank (BPD Bali) Main Branch in Denpasar with 54 employee samples who used AIS in their duties. The test results showed that accounting information systems, management support, and employee training had a positive effect on transaction process efficiency. Theoretically, this study reinforces the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) by proving that accounting information systems, management support, and employee training have a positive effect on transaction process efficiency. Practically, these results recommend that the management of BPD Main Branch Denpasar implement an integrated approach through the optimization of OLIBS features, the allocation of real resources, and continuous training to maximize transaction speed and accuracy.
ANALYSIS OF MARKETING FUNCTIONS IN THE PALM OIL VALUE CHAIN: A LITERATURE REVIEW ON THE ROLE OF PURCHASING, SALES, TRANSPORTATION, STORAGE, FINANCING, RISK INSURANCE, QUALITY STANDARDISATION AND CLASSIFICATION, AND MARKET INFORMATION IN MAINTAINING PRODUCT QUALITY AND VALUE
Palm oil is a strategic commodity that is greatly influenced by the efficiency and integration of marketing functions throughout the value chain. This article examines the role of eight marketing functions—purchasing, sales, transportation, storage, financing, risk insurance, quality standardisation and classification, and market information—in maintaining quality and increasing the value of palm oil products through a systematic literature review. The results of the analysis show that each marketing function has a specific contribution, ranging from determining the quality of initial raw materials, maintaining the physical and chemical integrity of products during distribution, to strengthening differentiation and premium pricing through sustainable standards and certification. The integration of these functions has been proven to increase value chain efficiency, shorten marketing channels, and improve the distribution of added value for farmers and other actors along the chain.
THE DYNAMICS OF PALM OIL REGULATION AND POLICY IN INDONESIA: A LITERATURE REVIEW ON THE RELATIONSHIP BETWEEN LOCAL REGULATIONS, ENVIRONMENTAL GOVERNANCE, AND SUSTAINABILITY EFFORTS FROM A SUSTAINABLE DEVELOPMENT PERSPECTIVE
This article analyses the dynamics of palm oil regulation and policy in Indonesia through a literature review, focusing on the relationship between local regulations, environmental governance, and sustainability efforts from a sustainable development perspective. The study shows that national regulations, particularly through the Indonesian Sustainable Palm Oil (ISPO) and various environmental instruments, provide an important normative framework, but their effectiveness is highly dependent on how local regulations in provinces and districts/cities translate these norms into plantation and environmental management practices. Regulatory fragmentation between the central and regional governments, weak law enforcement, and uncertainty in the certification process for smallholders often reduce the potential contribution of the palm oil sector to sustainable development. From an environmental governance perspective, efforts towards sustainable palm oil in Indonesia still face significant challenges, particularly in controlling the impact of plantation expansion on deforestation, biodiversity loss, and greenhouse gas emissions. Although there are already waste management policies and the application of circular economy principles, the implementation of these regulations varies at the national and regional levels, depending on institutional capacity, technology availability, and the political will of local governments. On the other hand, multi-stakeholder collaborations, such as the Indonesian Sustainable Palm Oil Communication Forum (FoKSBI) and the National Action Plan for Sustainable Palm Oil (NASPO), show potential for strengthening environmental governance and supporting the achievement of the Sustainable Development Goals (SDGs). Overall, the relationship between local regulations, environmental governance, and palm oil sustainability efforts shows that this sector can contribute positively to sustainable development if national and local regulations are managed in a harmonious and inclusive manner. Strengthening environmental governance, harmonising regulations between the central and regional governments, and increasing institutional capacity are key to ensuring that palm oil development in Indonesia not only boosts economic growth but also protects the environment and improves community welfare. Thus, the dynamics of palm oil regulations and policies in Indonesia reflect the transformation of sector governance from an expansive approach to a more sustainable and inclusive one.
ENVIRONMENTAL AND SUSTAINABILITY ISSUES IN THE PALM OIL SECTOR: ANALYSIS OF THE IMPACT OF LOCAL REGULATIONS AND GOVERNMENT POLICIES ON ENVIRONMENTAL MANAGEMENT, NATURAL RESOURCE CONSERVATION, AND THE SOCIO-ECOLOGICAL SUSTAINABILITY OF LOCAL COMMUNITIES
This study analyses the impact of local regulations and government policies on environmental management, natural resource conservation, and the socio-ecological sustainability of local communities in Indonesia's palm oil sector. Through a review of existing literature, this study reveals that regulatory instruments have great potential to control deforestation, reduce pollution, and protect sensitive ecosystems. However, their implementation is often hampered by overlapping authorities, weak supervision, and a lack of alignment between economic and environmental policies, meaning that environmental management and natural resource conservation are not always achieved optimally. The impact of regulations on the socio-ecological sustainability of local communities is also ambivalent. On the one hand, plasma schemes, CSR, and community dialogue obligations through ISPO can increase income, access to infrastructure, and community participation in resource management. On the other hand, in many areas, regulations actually reinforce inequality, ignore customary rights, and trigger agrarian conflicts, especially in areas that still depend on subsistence and forest ecosystems. The results of the study show that the same regulations can produce very different results depending on the socio-ecological context and the quality of implementation at the local level. Overall, this study concludes that regulations in the palm oil sector have significant potential to promote better environmental management, natural resource conservation, and the socio-ecological sustainability of local communities, but only if they are implemented consistently, inclusively, and based on evidence. Strengthening coordination between levels of government, strengthening the capacity of supervisors, recognising customary rights, and integrating local knowledge are important prerequisites for regulations to not only become a formal instrument, but to truly be able to create a balance between economic growth, environmental protection, and social justice for local communities.
MANAGERIAL DECISION-MAKING IN UNCERTAIN ECONOMIC ENVIRONMENTS: A BEHAVIORAL TAX COMPLIANCE APPROACH
Economic uncertainty driven by global crises, regulatory changes, and market volatility has intensified the complexity of managerial decision-making, particularly in relation to tax compliance behavior. This study aims to examine how managers make tax-related decisions in uncertain economic environments by adopting a behavioral tax compliance perspective. Using a literature review methodology, this research systematically analyzes and synthesizes findings from prior empirical and theoretical studies in the fields of behavioral economics, taxation, and managerial decision-making. The review highlights that managerial tax compliance is not solely determined by economic rationality, but is significantly influenced by behavioral factors such as risk perception, moral norms, trust in tax authorities, cognitive biases, and social influences. Furthermore, uncertainty amplifies the role of heuristics and subjective judgment, leading managers to balance compliance considerations with survival strategies and organizational performance objectives. The findings suggest that behavioral dimensions play a critical role in shaping tax compliance decisions under uncertainty, challenging traditional deterrence-based tax models. This study contributes to the literature by integrating managerial decision-making theory with behavioral tax compliance, offering a more comprehensive framework for understanding tax behavior in uncertain economic contexts. The results also provide practical implications for policymakers in designing adaptive and behaviorally informed tax regulations that encourage voluntary compliance during periods of economic instability.
INTEGRATION OF MARKET RESEARCH AND SWOT ANALYSIS IN FORMULATING ADAPTIVE BUSINESS STRATEGIES IN RESPONSE TO TECHNOLOGICAL DISRUPTION, COMPETITIVE INTENSITY, AND GOVERNMENT REGULATORY DYNAMICS IN THE DIGITAL ECONOMY ERA: A SYSTEMATIC LITERATURE REVIEW
The rapid development of the digital economy has created new strategic challenges for businesses, driven by technological disruption, intensifying competition, and evolving government regulations. This study aims to analyze the integration of market research and SWOT analysis in formulating adaptive business strategies using a systematic literature review. Using a qualitative library research method, relevant academic publications indexed in reputable databases were systematically reviewed to synthesize current knowledge and identify research gaps in adaptive strategy development. The findings indicate that data-driven market research enhances an organization's understanding of market dynamics, while SWOT analysis helps firms evaluate internal and external strategic factors. The integration of these approaches supports more flexible and responsive business strategies, enabling firms to maintain competitiveness and sustainability in rapidly changing digital environments. This study contributes by proposing an integrative perspective that bridges fragmented strands of the strategic management literature and offers recommendations for future research on adaptive strategy formulation in digital economies.
STRATEGIC ANALYSIS OF DIGITAL MARKETING IN THE ERA OF BIG DATA AND ARTIFICIAL INTELLIGENCE: A SYSTEMATIC LITERATURE REVIEW ON CONSUMER PERSONALISATION, OMNICHANNEL OPTIMISATION, AND MACHINE LEARNING ALGORITHM ADAPTATION TO INCREASE SALES CONVERSIONS
The rapid advancement of big data and artificial intelligence (AI) technologies has significantly transformed digital marketing strategies, enabling firms to enhance customer engagement and improve sales conversion performance. This study aims to analyze strategic developments in digital marketing through a systematic literature review focusing on consumer personalization, omnichannel optimization, and the adaptation of machine learning algorithms. Using a qualitative library research approach, relevant academic publications indexed in reputable databases were systematically reviewed to synthesize current knowledge and identify emerging research trends. The findings indicate that AI-driven personalization improves the customer experience and purchase intention, while omnichannel integration enhances consistency in the customer journey across multiple platforms. Additionally, adaptive machine learning algorithms support data-driven marketing decisions that optimize campaign performance and conversion outcomes. However, challenges related to data privacy, technological integration, and strategic alignment remain significant concerns. This study contributes by providing an integrated strategic perspective that consolidates fragmented literature and proposes directions for future research in intelligent digital marketing ecosystems.
THE SCOPE OF CONTEMPORARY MODERN ECONOMICS: A LITERATURE REVIEW ON THE INTERACTION BETWEEN PRODUCTION, CONSUMPTION, INSTITUTIONAL STRUCTURE, TECHNOLOGY, GLOBAL FINANCE, AND SOCIAL–ENVIRONMENTAL ISSUES
This study discusses the scope of the contemporary modern economy through a literature review that examines the interaction between production, consumption, institutional structure, technology, global finance, and social-environmental issues. The results of the study show that the contemporary modern economy can only be understood holistically through a multidisciplinary approach that integrates economic, social, and environmental aspects. These findings provide a conceptual basis for the formulation of policies that are more inclusive, sustainable, and responsive to global dynamics.
CROSS-SECTORAL ECONOMIC LAW IN INDONESIA: A LITERATURE REVIEW OF THE INTERACTION BETWEEN DEVELOPMENTAL ECONOMIC LAW AND SOCIAL ECONOMIC LAW IN THE DYNAMICS OF BANKING, INDUSTRY, AGRICULTURE, AND NATIONAL TRADE
This study examines the interaction between development economics law and social economics law within the framework of cross-sectoral economic law in Indonesia, focusing on the dynamics of the banking, industrial, agricultural, and national trade sectors. Through a legal-normative approach and qualitative analysis of various literature, regulations, and economic policies, this study shows that the two legal regimes are not dichotomous, but rather complement and correct each other in an effort to achieve sustainable and equitable development. The results of the study emphasise the need for an integrative economic law paradigm that explicitly accommodates the synergy between economic growth, equitable distribution of development outcomes, protection of vulnerable groups, and environmental sustainability in every cross-sectoral policy.
ETHICAL LEADERSHIP AND ITS IMPACT ON ORGANIZATIONAL COMMITMENT AND PERFORMANCE
Ethical leadership is becoming an important issue in modern organizations facing high performance demands as well as the need for integrity and sustainability. This study aims to comprehensively examine the concept of ethical leadership and its impact on organizational commitment and performance based on the results of previous research. The research method used is a literature review with a qualitative approach, involving the examination of reputable national and international journal articles, as well as relevant books and scientific publications. Data was collected by searching scientific databases such as Scopus, Google Scholar, and SINTA, and then analyzed using thematic and comparative analysis. The study results indicate that ethical leadership, characterized by integrity, fairness, responsibility, and transparency, has a positive influence on organizational commitment, particularly affective and normative commitment. Additionally, ethical leadership has also been shown to improve organizational performance both directly and indirectly thru increased employe motivation, trust, and commitment. This finding confirms that the implementation of ethical leadership is a strategic factor in sustainably improving organizational commitment and performance.
TAXATION, ACCOUNTING AND BUSINESS ASPECTS OF CORPORATE RESTRUCTURING IN THE FORM OF QUASI REORGANISATION
Quasi reorganisation is a corporate restructuring process that involves comprehensive adjustments in taxation, accounting and business strategy aspects to address financial issues and improve operational performance. The process requires strategic financial management and adjustment of accounting practices to reflect a more accurate economic position post-restructuring. In the context of taxation, quasi reorganisation makes use of tax provisions to optimise tax burden and strengthen cash flow, while in accounting, the process involves the reassessment of assets and liabilities and the presentation of transparent financial statements. From a business perspective, restructuring demands revision of strategies and operational models to improve competitiveness and market position. The main objectives of quasi reorganisation are to strengthen the financial and operational structure of the company, ensure long-term sustainability, and increase value for stakeholders. This study analyses how the effective integration of taxation, accounting, and business strategy in quasi reorganisation can be the key to successful corporate restructuring.
ADAPTING TO EVOLVING CONSUMER TRENDS: AN IN-DEPTH ANALYSIS OF STRATEGIC APPROACHES IN MARKETING MANAGEMENT ANDCONSUMER BEHAVIOR
This paper extensively examines strategic approaches in marketing management and consumer behavior to respond to the dynamic shifts in consumer trends adeptly. Drawing from a diverse range of academic literature and industry reports, it elucidates critical theories and frameworks for navigating modern markets' ever-changing landscapes. This analysis includes concepts such as market orientation, data analytics, brand loyalty, and collaborative ventures, which are deemed indispensable for maintaining competitiveness in today's rapidly evolving business environment. Furthermore, the study underscores the importance of agility, adaptability, and innovation in effectively addressing consumers' evolving preferences. Additionally, it delves into the significance of comprehending cross- cultural disparities, harnessing the potential of digital technologies, and embracing sustainability practices to facilitate meaningful engagement with contemporary consumers. Through a comprehensive synthesis of existing literature, this research offers actionable insights and pragmatic recommendations tailored to businesses seeking to flourish amidst the dynamic nature of modern markets.
SOCIAL NETWORK MARKETING SYSTEMS: THE USE OF INSTAGRAM IN THE FASHION INDUSTRY
In today’s digital age, where interactions between brands and consumers continue to adapt to the pace of technology, marketing strategies through social media, Instagram, have emerged as an important tool in building andining brand confidence in the fashion industry. The research method undertaken in this research is the study of literature by looking for literature that fits the context of the research. The findings of this research provide strategic insights for fashion industry practitioners in designing and implementing social network marketing strategies through Instagram to build and maintain brand confidence, by leveraging the power of visual content and influencer marketing effectively.
PRODUCT AND SERVICE INNOVATION IN ENTREPRENEURSHIP BUSINESS
Product and service innovation is the key to success in modern business. Companies that are able to develop innovative products or services can win the hearts of consumers, gain a competitive advantage, and remain relevant in an ever-changing market. Therefore, it is important for companies to prioritize innovation in their business strategies and involve employees in efforts to create new ideas that can produce better products and services. With continuous innovation, companies can build a brighter future in an ever-evolving business world. The method used is a literature review using an understanding of previous research data sourced from journal references on the internet relating to product and service innovation in entrepreneurial business. Based on this study, it was found that apart from product innovation, increasing consumer repurchase interest can be done by building good service quality. Each company operating in a different field will follow its own product development strategy.
Farah Putri Wenang Lusianingrum, Refi Pratiwi
OPTIMIZING A FINANCIAL STRATEGY FOR A STRONG BUSINESS SUSTAINABILITY
There are many important factors that influence the success of a business, one of which is financial strategy. Basically, finance is the basis for company operations which must be managed well through financial management. For the smooth running and sustainability of a business in the long term, a well-thought-out financial strategy is needed. Financial strategy is one of the pillars of a business. Sustainability in a business context refers to a form of accountability in strategic decision making. The strategy formed in business is how the business can develop, be accountable, and generate profits. The method used in this article is the study method. Literature studies can be obtained from various sources, including journals, books, documentation, the internet and libraries. This research discusses corporate finance theory, sustainability theory, business strategy theory, and the integration between finance and sustainability.
BLOCKCHAIN TECHNOLOGY IN MARKETING: EXPLORING DECENTRALIZED SOLUTIONS FOR TRUST AND TRANSPARENCY: LITERATURE REVIEW STUDY
Blockchain technology has emerged as a disruptive force in marketing, offering decentralized solutions to address trust and transparency issues. This literature review study explores the transformative potential of blockchain in marketing, focusing on its ability to enhance trust, transparency, and operational efficiency. By leveraging blockchain's decentralized ledger system, marketers can combat prevalent challenges such as counterfeit products, data privacy concerns, and opaque supply chains. Key themes identified include the role of blockchain in proof of ownership, transaction validation, brand authentication, and loyalty programs. While blockchain presents opportunities for improving supply chain transparency, enhancing customer loyalty programs, and fostering brand authenticity, challenges such as technical complexity, standardization issues, and implementation costs must be addressed. Future research directions include exploring the long-term impacts of blockchain adoption on marketing practices, quantifying the return on investment of blockchain-based initiatives, and investigating regulatory and ethical implications. Blockchain technology holds immense promise for transforming marketing operations, offering unparalleled trust, transparency, and innovation opportunities.
MAINTAINING EMPLOYEE RETENTION AND EMPLOYEE ENGAGEMENT IN FAMILY- OWNED MSMES IN INDONESIA THROUGH COMPENSATION AND LEADER COMPETENCE
This study explores the complex dynamics of sustaining worker engagement and retention in family-run Micro, Small, and Medium-Sized Enterprises (MSMEs) in Indonesia, emphasizing the functions of leader competency and remuneration. 245 individuals from different family-owned MSMEs participated in the study, which used a quantitative methodology. To examine the connections between pay, leader competency, employee retention, and engagement, structural equation modeling (SEM) with partial least squares (PLS) was used. Strong validity and reliability were demonstrated by the measurement model, validating the applicability of the selected indicators. The structural model showed that there are strong positive correlations between pay, the ability of leaders, and employee engagement and retention. These results were also strongly impacted by the interaction effects of leader competency and compensation. The adequacy of the suggested model was confirmed by the goodness-of-fit indexes. By offering factual support and practical advice for family-owned MSMEs looking to improve employee engagement and retention, our findings add to the body of literature already in existence.
INFORMATION SYSTEM FOR SALES OF CAKES USING THE WATERFALL METHOD IN THE RATIH SHOP
This research is to design and develop an information system for selling cookies at Ratih shop using the Waterfall method. The Waterfall method was chosen because of its systematic and gradual structure, starting from requirements analysis, system design, implementation, testing, to maintenance, enabling efficient and structured system development. Ratih shop, which operates in the field of selling pastries, faces challenges in managing its sales and product inventory. By implementing a specially designed information system, stores are expected to improve operational efficiency, accuracy of sales and inventory data, as well as increase customer satisfaction through faster and more accurate service. This system integrates various sales functions, from ordering, sales, to stock management, and provides reports that help in making strategic decisions. It is hoped that the results of this research can be used as a reference for similar stores that want to improve their business processes through implementing an effective sales information system.
APPLICATION OF MULTI-OBJECTIVE OPTIMIZATION BY RATIO ANALYSIS (MOORA) IN DETERMINING THE LOCATION OF BERKAH TIRTA'S DRINKING WATER BUSINESS
In the workplace environment, competition is a common phenomenon, especially when it comes to determining the location to start a business, namely the selection of the right location. The business of water refill stations is experiencing rapid development, and the success of this business is significantly influenced by the accurate determination of the location. To enhance efficiency in location determination, the MOORA method is employed an analytical tool for decision-making. The use of the MOORA method in this research aims to analyze and compare each potential location based on predetermined criteria such as accessibility, market potential, operational costs, space size, crowd center and other external factors. The implementation of MOORA is expected to serve as an initial step in making strategic decisions related to location determination in various fields of business and provide a foundation for further research to develop more advanced methods in location selection. The results of the MOORA implementation in determining the strategic location indicate that location D or alternative is the preferred choice with a value of 0.323517894.
DATA MINING CUSTOMER CLUSTERING USING K-MEANS METHOD
The company recognizes the crucial role of customers in achieving business success and as the main source of revenue. Therefore, it is important for companies to understand the needs and desires of customers in order to build a mutually beneficial relationship. Customers have functional and emotional needs that they want to fulfill through the products or services they buy. Customer experience, both positive and negative, has a significant impact on satisfaction, loyalty and corporate image. This research faces the challenge of decreasing the number of customers who make purchases at these companies or service providers. To overcome this problem, companies need to adopt an effective market strategy to improve operational efficiency and better understand customer needs. One approach used is to understand customer needs through grouping, so that companies can develop products or services that are more suitable for each customer group. This helps improve the product's relationship with customer needs and provides services that match their expectations. Customer grouping was performed using the K-means algorithm, with 47 customers grouped based on relevant attributes. Determining the optimal number of clusters is done by comparing the performance of the clusters that are formed, and the results produce two new clusters with different numbers of customers. The K-means algorithm is implemented using the RapidMiner application to simplify the process. The final analysis shows that the second cluster has more customers than the first cluster. This research confirms the importance of understanding customer needs, classifying them appropriately, and taking effective actions to maintain customer satisfaction. The K-means algorithm and the RapidMiner application prove to be very useful in this process, enabling companies to strengthen customer relationships and create significant added value. The final results of this study indicate that the first cluster (cluster 0) contains 22 customers, while the second cluster (cluster 2) contains 25 customers. Therefore, the second cluster has a larger number of customers compared to the first cluster.
MARKETING REVOLUTION THROUGH INNOVATION: DEVELOPINGADAPTIVE STRATEGIES TO ADDRESS CHANGING MARKET DYNAMICS: A LITERATURE REVIEW ON MARKETING MANAGEMENT AND CONSUMER THEORIES
In the fast-paced landscape of modern business, traditional marketing strategies are being challenged by dynamic market dynamics, technological advancements, and shifting consumer behaviors. This literature review explores the transformative potential of innovation and adaptive strategies in revolutionizing marketing practices. Drawing on an extensive array of marketing management and consumer theories, the review examines the evolution of marketing paradigms toward customer-centric approaches, the significance of innovation in driving competitiveness, and the importance of understanding consumer behavior for effective strategy formulation. Furthermore, it delves into adaptive strategies tailored to navigate the complexities of dynamic markets, emphasizing agility, diversification, and data-driven decision-making. Additionally, the review highlights the pivotal role of digital transformation in enhancing organizational agility, streamlining operations, and fostering innovation. Through a synthesis of these key findings, the review provides insights for businesses seeking to stay competitive and relevant in today's ever-changing marketplace. Overall, it underscores the necessity for organizations to embrace innovation and adaptive strategies to address the challenges posed by changing market dynamics, thereby paving the way for sustained growth and success.
FINANCIAL STRATEGIES TO INCREASE BUSINESS SUSTAINABILITY
A good business financial strategy is one of the main keys to developing a business to be bigger and more sustainable. A successful business not only depends on quality products or services, but also requires efficient and strategic financial management. When business finances are well managed, companies can allocate funds wisely, avoid excessive debt, increase liquidity, and make sound business decisions. By implementing appropriate financial management strategies, businesses can improve their performance, maintain financial stability, and ensure long-term sustainability. That's why understanding and applying these principles is so important to business success. The method used in this article is a literature review. Literature studies can be obtained from various sources, including journals, books, the internet and libraries. This research discusses the definition of business sustainability, the role of financial strategy in business sustainability, and the success of financial strategy in increasing business sustainability.
CONSIDERING CORPORATE LIQUIDITY MANAGEMENT IN THE CONTEXT OF THE WORLD ECONOMY FAILING
Amid rising global economic uncertainty, corporate liquidity management is emerging as an urgent arena for academic and practical investigation. This study explores how liquidity management systems, as the frontline in mitigating financial pressures, are adjusted by companies to navigate real and potential economic fluctuations. Through the lens of financial analysis and risk management theory, this study can present a comprehensive design that details the adaptive and reactive strategies applied by companies in response to global market dynamics. The research method is literary study. The results of this study show that in the face of uncertainty, companies that manage their liquidity successfully adopt a holistic approach that not only defensively keeps cash sufficient to meet short-term obligations, but also proactively seizes opportunities and risks within the broader risk management framework. This research contributes to existing literature by providing contemporary insights into liquidity management practices, while offering valuable insights to stakeholders in the financial sector on how navigation of liquidity competence can be used as a strategic tool in responding to market instability. Thus, we reinforce the understanding that effective liquidity management is key to corporate sustainability in changing economic conditions.
EFFICIENCY ANALYSIS OF PRODUCTION FACTORS UTILIZATION IN RICE FARMING IN SAWAH LUHUR URBAN VILLAGE KASEMEN SUBDISTRICT
Rice plants are an important commodity, particularly in Indonesia, but their productivity often fluctuates. These fluctuations can be attributed to the use of production factors by farmers. This study aims to determine the impact and efficiency of the use of production factors (seeds, labor, pesticides, and fertilizers) in rice farming in Sawah Luhur Urban Village. The type of research conducted is quantitative descriptive research through a survey. The location selection was done intentionally or purposively. The chosen research location is Sawah Luhur Urban Village, Kasemen Subdistrict, in the Municipality of Serang, Banten, which is the largest rice producer in Kasemen Subdistrict. The research instrument used was a questionnaire, and the data collection methods used were interviews and observations. The study involved 90 respondents selected through simple random sampling. Data were processed using the Cobb Douglas production function with multiple regression analysis and price efficiency analysis methods. The results of this study indicate that 1) the simultaneous use of seeds, labor, pesticides, and fertilizers significantly affects production output where it is indicated by the F test statistic which has a value greater than th F critical value. Partially, only the use of fertilizers has a significant impact this is indicated by only the fertilizer having a calculated t test statistic greater than the t critical value. 2) The efficiency of using seeds, labor, and pesticides as production factors is inefficient, while the use of fertilizers is not yet efficient.