Vol. 2 No. 4 (2025): APRIL

Articles

• PHYGITAL BANKING (PHYSICAL & DIGITAL BANKING) IN INCREASING CUSTOMER TRUST TOWARDS SUSTAINABLE LOYALTY

  Wursan Wursan, Dedeh Sri Sudaryanti, Prama Permana, Agi Rosyadi, Erwin Yulianto (Author)

  1-14

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• HOW EFFECTIVE IS VISUAL CONTENT IN DIGITAL MARKETING CAMPAIGNS FOR MSMEs?

  Muh. Husriadi, La Ode Ramalan, Wa Ode Harliyanti (Author)

  15-21

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• THE IMPACT OF PSAK 71 IMPLEMENTATION ON THE FINANCIAL PERFORMANCE OF BANKING COMPANIES IN INDONESIA (A CASE STUDY ON INDONESIA CONVENTIONAL BANK 2017 – 2022)

  Ahmad Robbani, Lin Oktris (Author)

  22-48

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• AGRIBUSINESS PRODUCT DIFFERENTIATION AND BRANDING STRATEGY TO INCREASE COMPETITIVENESS IN THE GLOBAL MARKET

  Desi Novita (Author)

  49-59

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• ANALYSIS OF THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOR IN THE DIGITAL

  Nadia Dwi Irmadiani (Author)

  60-71

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• SHARIA ECONOMIC LAW ON STOCK INVESTMENT IN THE CAPITAL MARKET

  Iman hikmat Nugraha, Zulqarnain, Erry Setiawan (Author)

  72-85

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• ENTREPRENEURIAL MINDSET: THE KEY TO SUCCESS IN THE BUSINESS WORLD

  Amra Ulvita Azhiin, Dendy Tirtoadisuryo, Stevianus Arief, Juniarto Dwi Utomo , Kasmin Kasmin (Author)

  86-95

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• EVALUATION OF THE EFFECTIVENESS OF HUMAN RESOURCES TRAINING AND DEVELOPMENT PROGRAMS IN THE PUBLIC SECTOR

  Jamaluddin Jamaluddin (Author)

  96-109

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• EVOLUTION OF ECONOMIC THOUGHT: A REVIEW OF THE LITERATURE AND ITS IMPLICATIONS FOR MODERN ECONOMIC POLICY

  Reina A. Hadikusumo, Sabirin Sabirin, Solikah Nurwati (Author)

  110-121

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• FACTORS THAT CREATE CUSTOMER LOYALTY IN THE COLD BEVERAGE BUSINESS SECTOR: A STRATEGIC ANALYSIS

  Muh. Husriadi, Rahman, La Ode Muhammad Sardin (Author)

  122-134

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• FINANCIAL TRANSFORMATION IN THE DIGITAL ERA: STRATEGY AND IMPLEMENTATION OF MODERN FINANCIAL MANAGEMENT INENTREPRENEURSHIP

  Thomas Kartomo, Heri Rismayanto, Samudra Syarif Wahyu Hidayatullah , Zakhi Bailatul Nur Avian, Kasmin (Author)

  135-144

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• INTEGRATED MARKETING COMMUNICATION STRATEGY IN INCREASING SALES IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES)

  Loso Judijanto, Kristopo , Edy Setyo Wibowo (Author)

  145-165

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• INTEGRATION OF BUSINESS ETHICS IN MANAGERIAL DECISIONS IMPLICATIONS FOR COMPANIES' LONG-TERM GROWTH

  Jemmy Jemmy (Author)

  166-181

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• LEADERSHIP DEVELOPMENT TO FACE GLOBAL ECONOMIC CHALLENGES

  Loso Judijanto, Arifatul Hasanah, Al-Amin (Author)

  182-193

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• LEVERAGING ENTREPRENEURIAL ARTIFICIAL INTELLIGENCE TO ENHANCE URBAN AND REGIONAL DYNAMICS: A STUDY ON INNOVATION, ECONOMIC GROWTH, AND SMART CITY DEVELOPMENT IN ANAMBRA STATE NIGERIA

  Iguocha Arinze Christian (Author)

  194-209

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• LITERATURE REVIEW OF SOCIAL ECONOMIC LAW: POLICY, REGULATION AND SOCIAL IMPACT

  Jackson Yumame , Loso Judijanto, Sapta Nur Fallah (Author)

  210-220

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• MARKET SENTIMENT WITH ARTIFICIAL INTELLIGENCE: A REVOLUTION IN THE DIGITAL ECONOMY

  Lucky Mahesa Yahya, Silvia Ekasari, Haryanto (Author)

  221-234

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• MOBILE APPLICATION DEVELOPMENT FOR INVENTORY MANAGEMENT USING BARCODE TECHNOLOGY

  Elkana Timotius (Author)

  235-250

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• ORGANIZATIONAL CULTURE TRANSFORMATION AND ITS IMPACT ON EMPLOYEE PERFORMANCE IN THE READY-FOOD SECTOR

  Fari Aus, Nada Kusuma, Muh. Husriadi (Author)

  251-262

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• SOCIAL ECONOMIC LAW AS A TOOL FOR SOCIAL TRANSFORMATION: A LITERATURE REVIEW AND POLICY RECOMMENDATIONS

  Loso Judijanto, Melyana R Pugu (Author)

  263-272

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